ALUMNI 买手店_成都
ALUMNI Boutique in Chengdu
项目位于一个旧时的军工厂园区，这里的建筑群落和青年文化吸引ALUMNI的主理人选定其中一个挑高充足的空间作为品牌在中国的首店。
成都拥有极具活力的消费人群和持续增长的文化输出，而ALUMNI在这座城市设立实体店，并非像传统意义上的服装售卖的功能去看待它。我们要做的是一个更多元，更开放的会客厅，一个用适度的设计语言，组织成新旧结合的试验场。
我们在探访场地的时候，就被它本有的旧工业质感所吸引；与人亲近的空间尺度、锈蚀钢的立面框架、质朴有序的木结构屋顶等等都形成了特有的时间烙印，而这些时间烙印正是空间设计需要挖掘和敬畏的基础。与此同时，作为一个在美国生长起来的品牌，ALUMNI也带着它对时尚文化的理解，希望和这个空间，和来这里的朋友发生有趣的故事。
The project is located in an old-timey ordnance factory park, where the heritage building blocks and youth culture attracted the founder of ALUMNI to choose one of the high-ceilinged spaces as the brand's first brick-and-mortar store in China.
Chengdu owns extremely dynamic consumer groups and continuously growing cultural output. However, this brick-and-mortar store of ALUMNI is not only designed to offer a traditional sense of clothing sales. We and the ALUMNI team want it to be an open reception space with multiple possibilities. So, a moderate design language is adopted for organising a testing ground of old& new combinations.
Tracing back to the site visit in late 2021, we were drawn to its old industrial feel at the first sight. The intimate space scale, the facade with rusted steel frame, the orderly wooden roof structure, etc., all of these formed a unique time stamp, which is exactly what the space design should respect and try to explore more. At the same time, as a brand grown in the United States, ALUMNI also bring its understanding of fashion culture and hope to have interesting stories with this space and friends who come here.
