The project is located in an old-timey ordnance factory park, where the heritage building blocks and youth culture attracted the founder of ALUMNI to choose one of the high-ceilinged spaces as the brand's first brick-and-mortar store in China.
Chengdu owns extremely dynamic consumer groups and continuously growing cultural output. However, this brick-and-mortar store of ALUMNI is not only designed to offer a traditional sense of clothing sales. We and the ALUMNI team want it to be an open reception space with multiple possibilities. So, a moderate design language is adopted for organising a testing ground of old& new combinations.
Tracing back to the site visit in late 2021, we were drawn to its old industrial feel at the first sight. The intimate space scale, the facade with rusted steel frame, the orderly wooden roof structure, etc., all of these formed a unique time stamp, which is exactly what the space design should respect and try to explore more. At the same time, as a brand grown in the United States, ALUMNI also bring its understanding of fashion culture and hope to have interesting stories with this space and friends who come here.